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Case study · Marching band · St. Louis, MO

Pattonville raised $32,486 in a summer window — and was finished before the season started.

Kickoff at band camp. Done before the first football game. Both years.

$32,486

raised in 2025

+19%

2025 over 2024

45 days

July into August

81%

participation

2024 2025
Raised $27,255 $32,486 (+19%)
Campaign window Jul 19 – Aug 16 (29 days) Jul 14 – Aug 27 (45 days)
Donors 553 627
Participation 89% 81%
Average gift $45.73 $48.56

The challenge

Fall belongs to marching, not selling. Every week a fundraiser drags into the season is a week of divided attention for students and staff.

The campaign

Kickoff at band camp in July, finished by late August — both years. Students load contacts during camp; the automated outreach runs while they learn drill.

The results

Up 19% in 2025 with a bigger roster and 74 more donors. Their fundraiser ends before most programs' even starts.

Run the same playbook

Every program on this page runs the same process — and the process is public. The steps behind this story:

Your program could be next.

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