Case study · Marching band · St. Louis, MO
Kickoff at band camp. Done before the first football game. Both years.
$32,486
raised in 2025
+19%
2025 over 2024
45 days
July into August
81%
participation
| 2024 | 2025 | |
|---|---|---|
| Raised | $27,255 | $32,486 (+19%) |
| Campaign window | Jul 19 – Aug 16 (29 days) | Jul 14 – Aug 27 (45 days) |
| Donors | 553 | 627 |
| Participation | 89% | 81% |
| Average gift | $45.73 | $48.56 |
Fall belongs to marching, not selling. Every week a fundraiser drags into the season is a week of divided attention for students and staff.
Kickoff at band camp in July, finished by late August — both years. Students load contacts during camp; the automated outreach runs while they learn drill.
Up 19% in 2025 with a bigger roster and 74 more donors. Their fundraiser ends before most programs' even starts.
Run the same playbook
Every program on this page runs the same process — and the process is public. The steps behind this story:
Season after season · $255K · 6 seasons
Cedar Ridge Raider Band: Six Straight Seasons
Steady growth · $177K · 3 seasons
Loveland Band: Up Every Season
Free for your program. Donations go directly to your account.